Cappelletti, aka Aperitivo Cappelletti, is a wine-based Italian red bitter aperitif that’s been produced by the Cappelletti family for four generations. The flavor is like a blend of Aperol and Campari: sweet and herbal, with a bitter finish. It’s not as popular in the US as its trendier cousins, but it’s starting to catch on.
Cappelletti is made with wine instead of a neutral spirit like other similar liqueurs, which gives a unique roundness to the flavor. The red color comes from natural carmine: the dye is made from insects! (This is similar to Campari, which was originally made with natural carmine.)
The producer of the liqueur, Antica Erboristeria Cappelletti, was established in 1909. It sells other liquors like vermouth, amari, grappa, and more. So Cappelletti is the brand: the specific product name is Aperitivo Cappelletti.